▪ Completed Audit · June 2026

Equinavia Backend Optimization Report

📅 Generated June 25, 2026 🛒 9,652 SKUs audited 📋 1,190 parent families · 8,462 child variants 🆘 Marketplace: Amazon US

Parent Families Audited

1,190

8,462 child variants · Amazon US

Total Backend Findings

17,244

Across all audited families

Group A — Flat File Ready

9,085

Attribute fixes deployable today

Group B — Case Required

8,159

Backend fields requiring Amazon case

Critical Severity

4,119

Highest-priority gaps

High Severity

2,851

Secondary-priority gaps

✅

Group A — Flat File Upload

Fixes deployable directly via Seller Central flat file. No case or Amazon support required.

9,085

Total attribute fills ready

Intended use fills 1,189

Compatibility fills 1,189

Q&A content updates 1,189

Search / generic keyword fills 5,251

Product description drafts 238

Bullet point fills 29

Covers all 1,190 audited parent families

⚠️

Group B — Case Required

Fields blocked due to attributes that require Amazon Seller Support case.

8,159

Total blocked attribute fields

Compatibility options 1,190

Occasion 1,189

Customer reviews (aggregate) 1,189

Dimensions & specifications 1,189

Specific uses for product 1,023

Target audience keyword 998

Bullet points 803

Material 333

Item type keyword 229

Generic keywords (no source) 16

All 1,190 audited families have at least 1 blocked field

Findings by Severity

17,244 total findings

Critical

4,119

24% of findings

High

2,851

17% of findings

Medium

2,239

13% of findings

Low

8,035

47% of findings

Group A — flat file

9,085

53% — fixable today

Group B — case

8,159

47% — needs Amazon case

Attribute-Level Detail

1,190 parent families

Attribute	Primary path	Group A Flat File	Group B Case	Families
Intended use	Flat file	1,189	—	1,189
Compatibility / fitment	Mixed	1,189	1,190	1,190
Q&A content	Flat file	1,189	—	1,189
Search / generic keywords	Flat file	5,251	16	1,190
Product description	Flat file	238	—	238
Bullet points	Case	29	803	832
Occasion	Case	—	1,189	1,189
Dimensions & specifications	Case	—	1,189	1,189
Specific uses for product	Case	—	1,023	1,023
Target audience keyword	Case	—	998	998
Material	Case	—	333	333
Item type keyword	Case	—	229	229
Customer reviews (aggregate)	Amazon-set	—	1,189	Not seller-settable

🛠️ Recommended Next Steps

1

Deploy Group A flat file immediately. 9,085 attribute fills are ready — intended use, compatibility, Q&A content, search keywords, and product descriptions. No case required. Upload via Seller Central > Inventory > Add Products via Upload. Est. 1–2 business days to process.
2

Open Group B cases for the highest-volume blocked fields. Compatibility options (1,190), occasion (1,189), and dimensions / specifications (1,189) each affect nearly every family. Batch by product type to keep case counts manageable.
3

Prioritize the Rufus & search-ranking attributes. Specific uses for product (1,023), target audience keyword (998), and item type keyword (229) are strong ranking signals still behind a case.
4

Resolve the material attribute (333 families). Where a category-valid value already exists it deploys via flat file; the remainder open as one batched case per product type.
5

Approve content drafts (bullets + descriptions). 803 bullet-point fields are blocked and 238 product descriptions are drafted in Group A — review, approve, and deploy via flat file or case as appropriate.

Methodology note: Audit conducted by the Rankona Terminal CLR-001 pipeline using the June 2026 Salsify catalog export, Amazon CLR templates, and deterministic plus LLM inference. Group A counts are attribute fills deployable via Seller Central flat file; Group B counts are backend fields that require an Amazon Seller Support case. Customer reviews (aggregate) is set by Amazon, not the seller, and is shown for completeness only. Figures reflect the 1,190 parent families completed in this batch; the remainder of the catalog is in progress.